Case Studies
Jack Petchey Foundation – Celebrate
Hashtag Creative Media Event Case Studies
A Life. A Vision. A Legacy.
Client
Jack Petchey Foundation
Category
Charity & Non-Profit
2024 marked a monumental milestone for the Jack Petchey Foundation – 25 years of inspiring and celebrating young people across London and Essex. To celebrate, the Foundation hosted a spectacular anniversary event at the iconic His Majesty’s Theatre, bringing together programmes like the Achievement Award Scheme, Speak Out Challenge!, and Step into Dance. The event also honoured the life and legacy of Sir Jack Petchey, who sadly passed away earlier that year.
This was no ordinary filming job. The Foundation needed full coverage of a multi-layered, fast-paced live show while ensuring the content could be used for promotional purposes, archival records, and social media. Our team’s responsibilities included capturing live stage performances, managing visual and audio elements, producing highlight reels to be used across formats, and filming the full show. On top of that, everything had to be delivered seamlessly to showcase the Foundation’s incredible work and celebrate the achievements of young people.
What We Delivered
Full Event Coverage
We captured every moment of the Celebrate 25 Years event, producing highlight reels and on-stage coverage that showcased the Foundation’s programmes and performances. With six operators strategically positioned around His Majesty’s Theatre, we covered the entire event from every angle. Across eight days of filming, we produced over 55 individual pieces of content that were used during the show itself, ensuring nothing was missed.
Live Show Directing / Producing
Our team worked hand-in-hand with show directors, stage management, and theatre technical teams to coordinate all visual and audio content with on-stage action. We directed the video team across five locations in the theatre, managing rehearsals, cues, and technical support to ensure a smooth and seamless live production.
Multi-Purpose Content
All content was designed to be multi-purpose, easily repurposed for social media, promotional campaigns, and post-event marketing. From vertical clips to cinematic highlights, the footage highlighted the Foundation’s incredible work and the impact of its programmes, helping inspire young people and reach wider audiences long after the event.
Highlight Film
We kicked off the year producing video content for the Foundation’s 25th anniversary launch, and closed the year with one of our most ambitious projects yet. The highlight film and aftermovie captured the excitement, energy, and celebration of the event, creating a cinematic record that will showcase the Foundation’s legacy for years to come.
Our Approach
This was the biggest project we’ve ever taken on. With a lean crew of five operators covering six camera angles, we had to be incredibly agile and organised. Limited access around the theatre meant every move had to be precise – one missed angle or timing could mean a lost moment. We prepped meticulously, cuing all music and sound effects, coordinating with the LX and stage management teams, and producing and calling the entire live show.
Over ten days of filming prior to the event, we worked around-the-clock, editing over 55 individual pieces of content to deliver for the show and celebrate the incredible work of the foundation.
Our work ensured the event was captured in every possible format, from cinematic highlight reels to social-friendly vertical edits. Every moment of the show – the speeches, the performances, and the spontaneous celebrations – was documented to tell the story of 25 years of the Foundation’s incredible impact. Over ten days of filming and hours of editing resulted in over 55 polished edits that could be used for marketing, social media, and archival purposes. The coverage allowed the Foundation to showcase their programmes, celebrate young people, and share the energy and excitement of the event with audiences far beyond the theatre.
The Results
Philip Allinson – Jack Petchey Foundation
Brilliant company who are friendly and easy to work with. Hashtag have helped to revolutionise our media output with great video content. I highly recommend them.
Leaving a Legacy:
The Celebrate event was a resounding success, and our coverage played a key role in amplifying its reach. From engaging social content to cinematic highlight reels, the content captured the spirit of the evening and the achievements of the Foundation over the past 25 years. Our work provided the Foundation with a comprehensive media library, ready-to-use social clips, and compelling footage that celebrated young people, honoured Sir Jack Petchey’s legacy, and showcased the Foundation’s ongoing impact across London and Essex.
Our coverage ensured that the celebration didn’t end when the curtain fell. The media we produced continues to tell the story, celebrate achievements, and inspire the next generation, creating a lasting legacy that goes far beyond the theatre walls.
Capture Your Impact. Get in Touch Today.
Let’s capture your event in all its energy and detail. Whether it’s a conference, festival, or brand activation, our team will deliver professional video and photography that engages your audience and showcases your brand. Get in touch today to start planning your coverage.
01376 433895
info@hashtagcreativemedia.com
Hashtag have supported us at pretty much every type of event we do. They’ve really taken time to get to know us as a business and a team
They’ve taken this information and produced some really first class media for us to use as a business.
I would absolutely reccomend Hashtag to anyone”
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