Now is the time to invest in digital mediaMore than ever now is the time to capitalise from digital content & videoThe world changed and the online world changed with it in 2020. For the past 18 months we have lived in an age of uncertainty with the light at the end of the tunnel only just starting to appear. Throughout this challenging time we have seen many brands have found themselves putting off investing in their online and digital image to their customers. Because of this there is so much out-of-date content, and some companies have struggled to adapt to this new evolving digital world…GREATER IMPACT OF DIGITAL 90 %Say the pandemic has increased the amount of video content they watch online 82 %Marketers feel video is more important for brands in light of the pandemic 80 %Marketers say video helped increase use of their product or serviceVEBOX its an investment not a costWe know that money spent on marketing is an investment and not a cost, because of the results we see working with a marketing agency likes ourselves, that meet your values and want to understand your brand. It is actually a ‘return’ on your investment (research shows spend should be 10-15% of your turnover) as opposed to a cost that, this is now more accurate than ever. It’s predicted from this month onwards we will see a surge in activity, in all sectors. This with those long, warm summer days (they are here right?!) approaching. It’s important that your business has been prepared and optimised online ready for this surge that we are seeing already. social algorithms online have changedSocial algorithms have changed to keep users online for as long as they can, hence why they love video! Video keeps people on your page for longer enhancing your SEO and interaction on your pages. The number of businesses using video as a marketing tool has increased by 41% since 2016 (wyzowl). Video content on average doubles your conversion and is great way to market your business and communicate your products and purpose to your customers. This concept applies to all sectors, so whether you work in construction or hospitality the principals are all the same. With 88% of marketing professionals reporting a positive ROI from video marketing, it’s no wonder you’d want to use video as a marketing tool. Unlike text and photos, video kills many birds with one stone (and it doesn’t always have to be a mighty big stone to produce, see our handy tips below). 85% of people would like to see more video from brands 43% of companies using digital content say video has reduced the number of support calls they’ve received. 84% of video marketers say video has helped them generate leads 78% of video marketers say video has directly helped increase sales Previous Next TIPS to help market your businessthe right gear?Iphone? DSLR? Tablet?In simple terms it doesn’t matter what you record your video with, what is important is understanding the content. Make sure you have nice bright lighting, a steady hand and are in a nice quiet room away from any loud noises. be a tease!The evolution of TikTok has meant consumers want to digest more content in a short amount of time as possible. Keep it short and sweet. What are your messages? What are you trying to convey? What leads people back to your business?A VIDEO SPEAKS A THOUSAND WORDS! evolveWhether you’ve been established 6 months or 60 years, show your customers why you are the best at what you do. Show your evolution over the years, or even within the last 12 months. We have worked with loads of our clients on short videos to showcase how they have adapted with the COVID pandemic. lead to your websiteGenerating traffic on your site increases your SEO and visibility to potential clients and customers. Adding your video content to a blog post on your site could increase your traffic and expose your website to a new wave of customers. Keep your post short on social but always lead them back to your website. use experts If you really do not have the time, or inclination (and you do not want to be working all hours of the day). It is recommended to find a business (like ours) that has the experience and expertise to ensure that your media generates you the greatest impact and results! We love building relationships with new clients, and we love working with business to optimise their digital content to ensure they are making the most of the digital world. Keen to know more? Fancy a chat about your content? email@example.comFollow us on Social Facebook-f Linkedin-in Instagram Tags:time to invest in digital media video marketing in the pandemicLeave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment *Name * Email * Website Save my name, email, and website in this browser for the next time I comment.