Now is the time to invest in digital media

    More than ever now is the time to capitalise from digital content & video

    The world changed and the online world changed with it in 2020. For the past 18 months we have lived in an age of uncertainty with the light at the end of the tunnel only just starting to appear. Throughout this challenging time we have seen many brands have found themselves putting off investing in their online and digital image to their customers. Because of this there is so much out-of-date content, and some companies have struggled to adapt to this new evolving digital world…

    GREATER IMPACT OF DIGITAL

    90 %

    Say the pandemic has increased the amount of video content they watch online

    82 %

    Marketers feel video is more important for brands in light of the pandemic

    80 %

    Marketers say video helped increase use of their product or service


    VEBOX

    its an investment not a cost

    We know that money spent on marketing is an investment and not a cost, because of the results we see working with a marketing agency likes ourselves, that meet your values and want to understand your brand. It is actually a ‘return’ on your investment (research shows spend should be 10-15% of your turnover) as opposed to a cost that, this is now more accurate than ever. 

    It’s predicted from this month onwards we will see a surge in activity, in all sectors. This with those long, warm summer days (they are here right?!) approaching. It’s important that your business has been prepared and optimised online ready for this surge that we are seeing already. 

    social algorithms online have changed

    Social algorithms have changed to keep users online for as long as they can, hence why they love video! Video keeps people on your page for longer enhancing your SEO and interaction on your pages. 

    The number of businesses using video as a marketing tool has increased by 41% since 2016 (wyzowl). Video content on average doubles your conversion and is great way to market your business and communicate your products and purpose to your customers. This concept applies to all sectors, so whether you work in construction or hospitality the principals are all the same. With 88% of marketing professionals reporting a positive ROI from video marketing, it’s no wonder you’d want to use video as a marketing tool. Unlike text and photos, video kills many birds with one stone (and it doesn’t always have to be a mighty big stone to produce, see our handy tips below).

    TIPS to help market your business

    the right gear?

    Iphone? DSLR? Tablet?

    In simple terms it doesn’t matter what you record your video with, what is important is understanding the content. Make sure you have nice bright lighting, a steady hand and are in a nice quiet room away from any loud noises. 

    be a tease!

    The evolution of TikTok has meant consumers want to digest more content in a short amount of time as possible. Keep it short and sweet. What are your messages? What are you trying to convey? What leads people back to your business?

    A VIDEO SPEAKS A THOUSAND WORDS!

    evolve

    Whether you’ve been established 6 months or 60 years, show your customers why you are the best at what you do. Show your evolution over the years, or even within the last 12 months. We have worked with loads of our clients on short videos to showcase how they have adapted with the COVID pandemic.

    lead to your website

    Generating traffic on your site increases your SEO and visibility to potential clients and customers. Adding your video content to a blog post on your site could increase your traffic and expose your website to a new wave of customers. Keep your post short on social but always lead them back to your website. 

    use experts

    If you really do not have the time, or inclination (and you do not want to be working all hours of the day). It is recommended to find a business (like ours) that has the experience and expertise to ensure that your media generates you the greatest impact and results!

    We love building relationships with new clients, and we love working with business to optimise their digital content to ensure they are making the most of the digital world.  

    Keen to know more? Fancy a chat about your content? 

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