Case Studies
Alloy Fabweld – Canary Wharf
Hashtag Creative Media Event Case Studies
Alloy Fabweld
Client
Alloy Fabweld
Category
Construction
Alloy Fabweld is a specialist in complex architectural metalwork, delivering high precision structures for some of the UK’s most ambitious developments. Operating from their solar powered manufacturing facility in Essex, the company manages the entire process in house from concept and fabrication through to installation. This integrated approach ensures exceptional quality, efficiency and sustainability.
For the development of the K1 and K2 Floating Water Pavilions at Wood Wharf, Alloy Fabweld delivered two remarkable floating structures designed to become architectural focal points within the wider Canary Wharf estate.
Hashtag Creative Media was commissioned to capture the full story of the project from fabrication through to installation, producing a cinematic record that would showcase Alloy Fabweld’s capabilities and engineering expertise.
What We Delivered
Flagship Marketing Material
A cinematic hero film designed to showcase Alloy Fabweld’s craftsmanship, engineering capability and role in delivering the iconic K1 and K2 floating pavilions. The film captures the full journey of the structures, from fabrication to their final installation in Canary Wharf, creating a powerful marketing asset for presentations, website promotion and client engagement.
Build Documentary
A short documentary that tells the full story of the project, combining interviews with Alloy Fabweld team members, behind-the-scenes manufacturing footage and key moments from the construction and installation process. The film provides an authentic insight into the expertise, collaboration and problem solving required to deliver such a complex architectural project.
Project Image Catalogue
A comprehensive library of high-quality photography capturing the build process, installation and finished structures. The catalogue provides Alloy Fabweld with a versatile collection of images for use across marketing materials, website case studies, social media, and future project presentations.
Challenges
The brief required a comprehensive visual narrative documenting one of Alloy Fabweld’s most technically complex projects to date.
Capturing this project presented several challenges:
• Strict drone and filming restrictions due to proximity to London City Airport
• Filming across multiple live construction and manufacturing environments
• Coordinating around tight construction and installation schedules
• Maintaining strict health and safety compliance across industrial and dockside locations
• Capturing the unique transport journey as the floating structures travelled along the River Thames
• Managing unpredictable weather and river conditions
The project required careful planning, logistical coordination and a highly adaptable production team.
Our Approach
The project was filmed across 12 production days, documenting the build from early fabrication to final installation.
The team developed a detailed filming schedule to capture each stage of the build. This included location planning, drone permissions and identifying key construction milestones that would define the narrative of the film.
Production took place across five locations, including Alloy Fabweld’s manufacturing facility in Essex, fabrication sites, dockside locations and the final installation at Wood Wharf.
A crew of six captured a wide range of visual content including:
• Cinematic video footage
• Aerial drone cinematography
• Long form construction timelapse
• High resolution architectural photography
• Client and staff interviews
One of the most significant filming moments involved capturing the floating structures travelling down the River Thames towards Canary Wharf.
All footage was crafted into a cinematic mini documentary supported by a full catalogue of marketing assets designed for long term use across digital and marketing platforms.
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The Results
The project delivered a comprehensive suite of visual assets that Alloy Fabweld now uses across their marketing and communications.
Deliverables included:
• A cinematic mini documentary showcasing the full build
• A flagship hero video for marketing and presentations
• Construction timelapse sequences
• Client and staff testimonial videos
• A catalogue of professional still photography
• Social media content for ongoing campaigns
The content now forms a key part of Alloy Fabweld’s marketing toolkit, enabling them to showcase their ability to deliver complex architectural metalwork projects at scale.
Client Testimonial
“Hashtag Creative Media captured the scale and complexity of the project perfectly. The final films showcase not only the finished structures but the expertise and craftsmanship behind them.”
Let’s Capture Your Next Project. Get in Touch.
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Based in Essex and London, Hashtag Creative Media specialises in video production, photography and creative content that engages and inspires. Fill in the form and we’ll get back to you ASAP.
01376 433895
info@hashtagcreativemedia.com
