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Adding Brand Value

    ADDED BRAND VALUE

    A brand is one of the most valuable assets OF A BUSINESS

    A brand creates economic value and those with ethical values can quadruple results over other brands, along with more influence on social media – which is a huge driver of economic value for brands.  

    Forrester’s recent survey shows that over 55% of Gen Zers (born between 1995 and 2012) stated that a company’s social responsibility reputation highly influences if they buy from them – that’s more than double the rate among Baby Boomers.

    The next ‘generations’ have been advocates of the purpose movement for brands and the COVID-19 pandemic seems to have reignited this generation’s understanding of their purchasing power.

    In a recent report from IBM’s Institute for Business Value CEO’s from across the economy and around the world were surveyed on “how to thrive in a post-pandemic reality.” The best performing companies identified “a sense of purpose and mission as critical to engaging employees at a rate 53% higher than under-performers.”

    Digital platforms have overtaken traditional channels, this results in more demand for greater unique content and evidence on a brand’s values.

    "In this digital environment, businesses can no longer afford to be faceless entities.
    To survive, businesses need to connect with audiences and engage with them on a much deeper level than seen before. 
    That’s where brand storytelling comes in."

    Forbes 2021

    We care about brands and we love getting to know your business, to help craft your unique brand story.  From idea conception, marketing advice, content creation, images to videography, we design across all touchpoints – to ensure that your brand engages and drives conversations.

    Ultimately, we help to position your brand in the hearts and minds of your different audiences, employees, stakeholders and customers – that helps you stand apart.

    Alloy Fabweld

     

    Visual content with photography increases 650% more engagement online

     

     

    Video is the most interactive way to share a message, with 1,200% more videos shared over links or posts

    Videos are ads online without  the large TV budgets.      82% are more likely to buy after watching a video

    Floating Water Pavilion

    People view 94% more content  with your own (not stock) images

    Our services add brand value, we can create the marketing digital strategy, craft the content, optimise your online presence through social media and help uncover your core brand values and ethical angles proven to treble results.

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